60 bucks for a Decoder Ring? What?!

Tomorrow, The Da Vinci Code DVD is set to hit stores. Not exactly the most newsworthy item, unless you work for a very right wing or a very left wing blog or magazine, right? Well, yes, unless you’re talking about the “Special Edition Gift Set” (MSRP $80.95).

The gift set includes an Authentic and Functional Cryptex (a glorified decoder ring) and a replica journal. Cracker Jack prizes, folks.

When, in pop culture, did it become the standard to pay for an incentive (when it comes to entertainment anyway). This decoder thingamabob is nothing more than a chotzky that was thrown in by Sony. It has no inherent value other than to entice a consumer to buy the DVD. Am I wrong?

Oh, I have a feeling I’ll be attacking the “collector mentality” very, very soon…

Meanwhile, I was wrong about the NBC’s The Office. The second season is amazing.

Xoxo
Ian!!!